推广你的留学项目
Congratulations on the approval of your 留学项目! 推广你的项目 is not just about advertising, it is about creating and delivering valuable information to our student target population so that they can make an informed decision. 它是 never too early 或者为你的项目招收学生太晚了. 早期和持续的 招聘 efforts, rather than a last minute push, will pay off. 让我们一起努力 and recruit students to participate in this life-changing experience!
How does the 留学与国际交流处 promote study abroad 项目?
The 留学与国际交流处 promotes all 留学项目s equally during each semester by holding key events and developing promotional materials. We promote 项目 through Study Abroad Fairs, Study Abroad 101 会话, and advising 会话. We also present at UNIV 1000 courses, student organizations, and for various 校园系.
Early exposure is another key to successful 招聘; therefore, during the summer we participate in all summer ROW 会话 and do presentations for high schools students 与Tri Co up Bound合作. 此外，学习的机会 Center also promotes 留学项目s during summer by presenting to freshman 所有ROW课程的学生.
你如何推广你的留学项目?
教师 are the main ambassadors of each 留学项目 and are very likely the first person students are going to talk with once they become interested in a 留学项目. Below, you will find some tools that will help you recruit students. 还记得! Recruitment takes places all year around; therefore, it is never too early 或者为你的项目招收学生太晚了.
Once a program has been approved, you will receive a 传单模板. Our office will create the 摩天观景轮 for your program with the information you provide. The 摩天观景轮 contains the program description, general cost information, deadlines, and 联系信息. 这是一个 摩天观景轮. Additionally, an online 宣传册 will also be created with the same program description plus more detailed information about program costs. 网上的宣传册是学生们 会启动申请程序吗.
Before you start promoting your program, there are a couple of things to keep in mind:
- 教师 are welcome to create promotional materials. 然而，沟通需要 to be consistent with the information provided by our office on the 摩天观景轮 and online 宣传册.
- Communication also needs to be transparent at all times. 例如，如果你说了什么 like, “You can do a summer semester abroad for only $$$$$,” you will also need to state whether that amount includes or doesn’t include tuition and/or the application 费.
营销工具
Reaching out to all students on campus might not be the most successful marketing 方法. Reaching out to only the students in your classroom might not be that successful 要么. 相反，确定你的利基市场. 你们的项目对所有专业都开放吗? Can students use that credit as a general ed course? 或者作为选修课?
Even if a program is not scheduled to be offered every academic year, study abroad faculty coordinators should always participate in the Study Abroad Fair. 你总是可以 招收下一年的学生. 我们建议教师参加 the Study abroad Fair use attractive displays, which can be created with pictures 甚至有一台可以播放幻灯片的电脑或iPad. 这是一个极好的机会 to involve study abroad alumni, as they can help you create an attractive display 并联系潜在的出国留学学生!
Research has indicated that once college students are aware of the benefits linked to study abroad, they are more likely to participate. 你可以找到一些信息 在我们的 出国留学的好处 section.
College students spend a considerable amount on time on social media platforms every 一天. This gives us an excellent opportunity to reach this population. 下面是一些 你可以用社交媒体做的事情.
- Create a 脸谱网 group that includes study abroad alumni. 点对点的建议 是最好的招生方式之一吗!
- 创建一个博客. This is something that you might want to have as an assignment during your first 留学项目, and use it to recruit students in years to follow.
- You can also create a Pinterest account, YouTube channel to upload videos from your 程序或使用其他社交媒体平台. 然而，最好是有一个社会 media platform that is well maintained and constantly updated, than many accounts 使用过时的信息.
Information 会话 held by the study abroad faculty coordinator are vital for student 招聘. Program specific information 会话 tend to be very helpful for students because they only focus on the one program they are interested in. 需要考虑的事情 在组织信息会议时:
- 考虑地点、日期和时间. 想想学生的课程表，而不仅仅是 你的教学时间表. For example, hold a session that falls on the MWF schedule as well as a session that falls under the TR schedule. 此外，考虑晚上和/或 周末会议.
- Provide a good balance of information covering academics as well as fun activities 这将在节目中发生.
- Try to have at least a tentative 行程 with potential locations listed. 这将 encourage students to start researching some of the places on the 行程, which will increase the excitement about this opportunity.
- Have the 摩天观景轮s provided by our office and other visual aids available during these 会话.
- And don’t forget to let students know that they need to sign up for a mandatory in-person 与我们办公室进行咨询.
Some faculty have successfully used this 招聘 option. 如果你愿意的话 reserve a table in the UC, talk with the administrative assistant in your department 预订. You can also contact University Facilities at 931-221-6617 预订. If you are not able to be at the table, you can consider to ask some of your past study abroad students to assist you.
